In recent years, the ecological environment, whether it is marine pollution or the frequent occurrence of extreme weather due to global warming, or unsustainable consumption and wildlife, the environmental problems and sustainable development strategies presented by them have become inseparable from our daily life.

The watch field we are most familiar with is also advocating the concept of environmental protection, but as far as I am concerned, before I know it, it is not very cold to call for environmental protection for the sustainable development of watches. I once thought that watch brands As luxury goods and consumer goods, advocating the concept of environmental protection is to shout slogans. The cost of the product is reduced after the first-hand environmental protection, but the price does not drop but rises. You make me pay for the environmental protection idea.

However, at this year’s watch exhibition, I saw Panerai’s new watches made of environmentally friendly materials, as well as a new interpretation of the brand’s environmental protection concept plan, which made me have some changes in the combination of environmental protection and watches, so I felt that I could use Panerai , Let me know in detail how watch companies are environmentally friendly.

At the Watch and Miracle Exhibition last year, the sneak series eLAB-ID™ watch PAM01225 was launched, which once again refreshed the proportion of the brand’s environmentally friendly materials. This concept watch is mainly made of EcoTitanium™ environmentally friendly titanium, with a recycled material ratio of up to 98.6%. Nahey took this watch from the seemingly impossible concept to reality.

From the case, the sandwich dial to the movement bridge, it is made of environmentally friendly titanium. As an aviation-grade reconstituted titanium alloy, more than 80% of the metal components are of recycled origin. The dial and hands are made of 100% recycled SuperLuminova™ luminous material for the first time, and the light blue also brings a mild and comfortable visual effect to the cool-toned environmentally friendly titanium metal of the watch. The inside of the movement is made of 100% recycled silicon material to create the movement escapement. The brand also introduces that these two innovative materials are waste raw materials and are made by a specially developed small-scale remanufacturing production line. This watch contains recycled materials, even from the sapphire crystal glass to the white gold hands.